Page 12 - Foreign Service Journal - October, 2012b

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12
OCTOBER 2012
|
THE FOREIGN SERVICE JOURNAL
t seemed apt to borrow Secretary
of State Dean Acheson’s title for his
memoir for this message. For, as you
can see just from the magazine’s cover
and frst few pages, we have not only
rebranded
Te Foreign Service Journal
(as it will henceforth be known) but
given it a comprehensive makeover,
the frst since 1994.
To make that transformation possible,
a working group comprised of members of the AFSA Governing
Board, Foreign Service Journal Editorial Board and AFSA profes-
sional staf met regularly with Eason Associates, the frm that
carried out the redesign project, for most of the past year. My
thanks to all who devoted their time, creativity and support to
this initiative.
Te process began with the creation of a new logo that explic-
itly identifes the
FSJ
as the American Foreign Service Associa-
tion’s fagship publication, and a cover design that enables us to
spotlight several diferent topics in a balanced, engaging way.
As a corollary, we will gradually move away from our traditional
reliance on a focus section devoted to a single theme toward a
fexible approach that ofers a variety of articles each month.
Next came a revamped Table of Contents and masthead, and
imaginative treatments for our standing departments and focus
and feature sections, as well as a new, more integrated look for
AFSA News
. As part of the redesign, our decade-old Cybernotes
department is now known as
Talking Points
. However, its pur-
pose remains the same: to present useful, interesting and ofbeat
items on subjects pertinent to Foreign Service members, drawn
from all forms of media.
You’ll also fnd in this issue the debut of a new department,
Local Lens
, which is intended to spotlight the wealth of photo-
graphic talent among Foreign Service personnel and their fami-
lies. Tis talent, combined with the unique international backdrop
that Foreign Service life provides, will make for some great images.
Our goal in making all these changes is to produce a clean,
colorful design with lively page formats that pull the diferent
components of the magazine together into an appealing, coherent
and dynamic refection of AFSA’s activities and members, as well
LETTER FROM THE EDITOR
Present at the Creation
BY STEVEN ALAN HONL EY
I