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That’s according to the 2015 Com- prehensive Annual Report on Public Diplomacy and International Broadcast- ing Activities issued by the United States

Advisory Commission on Public Diplo-

macy on Sept. 22. This recommendation

is making a repeat appearance—it was in

last year’s report, as well—despite some

progress on building capacity to measure

and evaluate program outcomes.

The report has traditionally been used

to itemize major PD and international

broadcasting activities at State and the

BBG. This year, the numbers show the two

agencies spent a combined $1.8 billion,

or 3.53 percent of the international affairs

budget in fiscal year 2014.

The post with the largest PD budget

was Afghanistan, at $56.5 million; the

costliest BBG language service was MBN

Alhurra (Iraq), at $28.1 million; and the

most expensive educational and cultural

exchange programwas the International

Visitor Leadership ProgramDivision, at

$1,138 per day.

An analysis section gives kudos to

the Bureau of International Information

Programs for its increasingly strategic

approach to managing American Spaces,

the consistently high performance of the

Bureau of Public Affairs’ media hubs,

and the innovative programming by

the Bureau of Educational and Cultural

The First Foreign Service Day


t was nine o’clock, Friday, November 12, in the wood-

paneled and glass-roofed main floor conference room

in the State Department. Only five minutes to go before

the opening of the First Annual Foreign Service Day

Conference. …At nine the attendance count stood at 206.

More arrived later. The count of ambassadors was 40. …

In came the Secretary of State, Dean Rusk, in a

beaming mood. He was marked down for “Welcome” and

he did not fail to welcome all the guests. He discussed the

world we live in, its problems and the outlook. It was no

cursory briefing, it was an incisive analysis. According to

subsequent comments of the listeners, it was precisely

the kind of thing they had been hoping for.

There were also analyses by other

senior officers. …All these were on a level

with the Secretary’s: thoughtful, candid

exposés of the shifting world situation.

They were intended for that room only

and hence not even a summary will

occur in this compte-rendu. …

After lunch the conference got down

to practical affairs. …The first speaking

was William J. Crockett, deputy under

secretary for administration, who said: “This is the

homecoming of the Foreign Service. …We want this day

to be symbolic of the fraternity that exists between active

and retired Foreign Service officers. …We are beholden to

you; the present hangs heavily on the past you created.

…The American Foreign Service is second to none in the


“How,” asked Mr. Crockett, “can retired officers help

the department?”

The answer:

“In maintaining their interest in the Service and in

foreign policy.”

“In taking part as retired officers in the life of their


“In giving support to the concept that some change is


A talk by Richard I. Phillips, deputy assistant secretary

of State for public affairs, brought out the fact that many

radio stations need speakers on foreign affairs and ways

will be studied to establish contact between the stations

and retired Foreign Service officers. Many participants

were interested in establishing liaison between the

department and the foreign policy associations that exist

in many American cities. …

William B. Kelly, director of the College Relations

Program, asked the help of retired Foreign Service officers

in the recruitment of potential entrants to the Foreign

Service. …

The first Foreign Service Day was an indubitable

success. If some participants had originally contemplated

the day merely as a chance to meet old friends, they

rapidly expanded their view. …The whole burden of the

program was ways and means of encouraging retired

officers to aid the department through diverse activities

in their own communities. This will be the fundamental

theme for all future plans.

—From “The First Foreign Service Day,” a report in

The Foreign Service Journal

, December 1965.

50 Years Ago