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AFSA Annual Report 2013
14
children. Through a grant
from Embassy Risk Man-
agement, AFSA was able
to send copies of the book
to 500 U.S. public high
schools in low-income
communities to promote
awareness of the Foreign
Service among students.
And in February, the 2005
edition of
Inside a U.S.
Embassy
became avail-
able to a potentially huge
new audience with the
publication of a Chinese
translation.
AFSA EVENTS
AFSA continued to host speakers, panel discussion, Book
Notes events and other special programs at our headquarters
and other locations, attracting nearly 2,000 people in 2013.
We also offered 10 Road Scholar educational programs on
the Foreign Service, in Washington, D.C., and Chautauqua,
N.Y., drawing more than 500 attendees.
SOCIAL MEDIA
AFSA continued its expansion into online outlets in 2013,
and is building a robust social media presence, allowing us
to engage directly with our members and the public. Our
Facebook audience increased by 25 percent last year; the
number of Twitter followers rose 71 percent, and our You-
Tube views rose by an astonishing 120 percent. All of this
growth is organic, as we do not actively promote our social
media presence through paid advertising or targeted promo-
tions. The Facebook pages for
The Foreign Service Journal
and
Inside a U.S. Embassy
have also done very well, and we
continue to utilize them mostly to engage with a narrower,
more specific audience.
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
2013
2012
2011
Visits
Unique Visitors
Pageviews
Website User Data
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
2013
2012
2011
Facebook (Likes)
YouTube (Views)
Twitter (Followers)
Social Media Engagement
Amb. Jonathan Addleton signs books
following an Book Notes event.