Annual Report 2013 | American Foreign Service Association
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AFSA Annual Report 2013

14

children. Through a grant

from Embassy Risk Man-

agement, AFSA was able

to send copies of the book

to 500 U.S. public high

schools in low-income

communities to promote

awareness of the Foreign

Service among students.

And in February, the 2005

edition of

Inside a U.S.

Embassy

became avail-

able to a potentially huge

new audience with the

publication of a Chinese

translation.

AFSA EVENTS

AFSA continued to host speakers, panel discussion, Book

Notes events and other special programs at our headquarters

and other locations, attracting nearly 2,000 people in 2013.

We also offered 10 Road Scholar educational programs on

the Foreign Service, in Washington, D.C., and Chautauqua,

N.Y., drawing more than 500 attendees.

SOCIAL MEDIA

AFSA continued its expansion into online outlets in 2013,

and is building a robust social media presence, allowing us

to engage directly with our members and the public. Our

Facebook audience increased by 25 percent last year; the

number of Twitter followers rose 71 percent, and our You-

Tube views rose by an astonishing 120 percent. All of this

growth is organic, as we do not actively promote our social

media presence through paid advertising or targeted promo-

tions. The Facebook pages for

The Foreign Service Journal

and

Inside a U.S. Embassy

have also done very well, and we

continue to utilize them mostly to engage with a narrower,

more specific audience.

1,600,000

1,400,000

1,200,000

1,000,000

800,000

600,000

400,000

200,000

0

2013

2012

2011

Visits

Unique Visitors

Pageviews

Website User Data

16,000

14,000

12,000

10,000

8,000

6,000

4,000

2,000

0

2013

2012

2011

Facebook (Likes)

YouTube (Views)

Twitter (Followers)

Social Media Engagement

Amb. Jonathan Addleton signs books

following an Book Notes event.